MADE 2025 is here! The party is at The Athletic, come thru 8/21 and 8/22

 

It’s our favorite time of the year, when we get to see old friends and make new ones at MADE. MADE is the type of event that makes us feel all warm and fuzzy and oh-so lucky to be a part of this vibrant community.

If you are not familiar with MADE, it is a annual bike show that celebrates the art of framebuilding. Builders and brands from all over congregate in Portland at Zidell Yards to strut their stuff.

We highly recommend you check it out, August 22nd - 24th.

As part of this year’s celebration of builders and brands, we will be hosting not one but TWO parties at our new storefront on N. Williams! All open to the public, so make sure you stop by. Here are the deets:

 

Thursday, August 21st - Wilde Bikes x The Athletic

Bicycle Reveal Party

Get a preview of Wilde Bikes before the show

Open to the public 8pm - 10pm

Spinning vinyl and sock design by Artist Brett Stenson

 

Friday, August 22st - Culture Shift Social

Brought to you by @theathletic, @significant.other.bikes, and @swiftindustries

Open to the public 6pm - 8pm

A gathering to show up for women-owned brands in the bike industry!

Good vibes, sneaky product drops, flash tats by local legend @papatong, thirst quenchers and more!

Our shop address is 3901 N. Williams Ave, Portland.

 

We hope to see there!

Your friends, 

The Athletic