Call it a comeback

You may have heard The Athletic is coming back.

Maybe we’ve DM’ed about it, maybe we chatted about it at a trailhead somewhere out in the woods, or maybe this is the first time you’ve visited this website. Either way, we’re stoked to share more with you soon.

The Athletic has always been a brand that’s dedicated to coloring outside the lines and bringing stoke and fun design to the sport we all love. When I saw that the brand was shutting down, I reached out to Jeremy and Julie to see what we could do to keep it running. And now, we’re just about ready to show you what we’ve been up to behind the scenes.

You can call it a comeback, a reboot, or a next chapter filled with dusty inspiration from our favorite roads and trails across the country. We are so excited to bring a whole new set of designs and some old favorites to your after-work shreds, weekend adventures, and sock drawers.

We believe the bicycle is a tool for freedom, adventure, friendship, and mental health that can be shared no matter how or where you ride.

See y’all out there.

– John & Hank