For our second official team up with House Industries we went all Velo, in the font sense of the word. The fine folks over at House pulled out all the stops to help us make some wool checks for your feet. Now, I know what you might be thinking - "but, it's spring time, what do I need wool socks for?" Have you seen what we have going on here?
Later today we will launch the entire three sock collection (and our first official newsletter!) into the world and let you decide for yourself whether or not the time is right for wool. We think that you'll agree with us when we say it is. Then, the only thing that you'll have to decide is what to pair them with. A fine wine? Some select chocolates? You never know. Don't limit yourself we like to say (we've never said that).
We pulled out a few fresh sneakers to shoot with the new socks. Of course Julie's new Nike Dunks seemed like a proper tall choice. But the ASICS Gel Light V in Light Grey, this was the one that really set our little hearts aflame. Plus, this has to be one of the most comfortable shoes that I have ever worn, more on that later. And let us not forget our East Coast brothers and sisters, the New Balance 594 set off the brown set quite nicely.
For Tuesday though, I'm thinking of revisiting our Sneak of the Week: Nike Air Max 1 Ultra Moire. Not only is that shoe a mouthful to try and say, but its black and white styling will look good with the grey or the black ones. Plus, it is officially Air Max week, so we want to see photos of YOUR Air Max shoes with Athletic Socks in them. Don't have any (now's your chance, we'll wait) that's cool we still want to see your sneaks.
House Industry Velo check socks will launch around 10am PST.