Photography - Beste Zaybel
Styling - Garrett Chow

It's true, we've been working with 290 Square Meters for a while now, and it is also true that the introduction was made way back when by our own Garrett Chow. Well, he wasn't all ours back then, but we were friends, you know? So, when G started to take over at the helm of the design side of things, it only seemed right that he should go to work on socks for 290. The result? Well, you've seen the result, but here they are as they have never been seen before. 

The goal when designing these, was to produce a series of socks that would look good with whatever sneaker heat you were bringing to the game. Maybe it was those all white Huraches? The ones with the ostrich leather. Or the Court Force that Jun Takahashi did, the black and white ones? Those have been getting a lot of play around here lately because they just look so good with these wool socks. But then again, show me a pair that do not. If Nike isn't your thing, that's ok with us too. We're just as comfortable showing off some camouflage jams for #boostweek. And pretty much everything in the new NMD collection makes us drool.

So, until those new all white Yeezy's come out we'll just have to keep on rocking the 290 Socks with what we've got. For example, they look cool with these NikeLab "seaweed" colored Gyakusou Lunar Epic's (it's the yellow). What? We're dorks, we know. 

We are curious to see how these play out with your collection, so when you pick up a pair, make sure to get a snap of them in action and then tag our instagram account: @TheAthletic so that we can show the world your rad #shoesockcombo.