If you're in Santa Monica anytime soon, make sure you stop through Cha Cha Chicken. They bill themselves as "Caribbean cuisine with Latin Fusion." It has been the site of more than a few Athletic conversations dating back to our inception. Which is not to say that this is where we conceived of the idea, but it could have been, it has enough of that vibe to feel right.
The beachside neighborhood was also the perfect backdrop to shooting our first apparel collection of 2019. It was warm there, but "sweatshirt warm" to coin a phrase. There was a lot to it, but there was also a lot of coconut fried chicken, which, we would definitely recommend.
However, we know that it's not that warm in the rest of the country. Which is why we made a few different options this time around. The Run Club Hoodie stands out as one of our new go-to favorites (maybe because you can earn one if you come run with us each week??) but there's a lot to be stoked about.
So, let's focus on sweatshirts for just a minute because we've got a few...