Once associated mainly with cops and Homer Simpson, we can officially say that donuts have permeated cycling culture. They are everywhere. Check your phone, I bet you have a friend who just posted a picture of a donut they are munching down on. Donuts came onto the scene and surpassed every other snack by a snack mile (a mile that's measured in candy bars laid out end to end). It was very much like this. Conceivably those are sprinkles on Sagan’s jersey. Sorry other pastries and cafe food, you just got kicked to the curb. What makes these fluffy fried fat rings so damn attractive to cyclists? Is it that you can match your hi-viz kit to your hi-vis treat? Do we eat and share them in hopes that Fabio Aru will catch wind of the donut craze and switch his diet solely to donut? Probably not but just look at him. He could probably slam down a box of jelly filled. Whatever the reason, we’re not complaining. Put a chocolate old-fashioned in front of me and you better watch your fingers. Donuts took the cycling world by storm and we have been riding the sugar lightning ever since. Let us explore some of the reasons why:
Visual – Can we all agree that donuts are the snowflakes of the snack world? Just like their cool brothers and sisters they come in an endless number of shapes and sizes. You want a foot long donut covered in breakfast cereal and teal frosting? We can do that, the snackiverse embraces all. The sheer variety of donut allows for lots of kit coordination. A quick survey of instagram suggests that donuts are optimally suited to match socks, jerseys, helmets and shoes. Just a guess, but tomorrow, on National Donut Day we will see more than our fair share of kit/donut combos.
ASIDE: A Brief History Lesson - National Donut Day started in France during World War I as a way to cheer up U.S. soldiers in the trenches. Trained donut lassies fried up each days haul in upturned army helmets. Sometimes you gotta get a little creative in how to cook your donuts. *Don’t try this at home.
Taste – Donuts are visually pleasant in every color of the rainbow however the taste aspect of donuts is black and white. When donuts start their lives they are happy warm delicious rings of sweet sugar and fat. They are little ring shaped angels. As donuts age they become stale congealed hunks of gnarled dough that no one on earth would touch with a ten foot donut flipping stick. Be kind to yourself and hunt down fresh donuts. Your taste buds will be more like taste besties when fed fresh donut. That little bit of pain you are feeling because donuts taste so good is actually your taste buds high fiving each other. Look it up, thats a science fact.
Dan likes snacks. Meat pies could be considered snacks too, you know.
Nutrition – Not so much. Scrawny little cyclists like you and I will appreciate the surge of calories that donuts provide. Eating donuts pre-ride is like taking your your car to the gas station and filling it up past full. You will be ready for anything and if worse comes to worst you will be able to live off your donut calories for an extended amount of time. You wouldn’t want to bonk 600k into your 1000k brevet would you?
When – Eat donuts when in good company. Buy a box and share the wealth. Don’t show up with with powdered sugar all over your lips and empty hands then expect people to be stoked to see you. You might end up losing a losing a couple riding partners that way. Break some donut bread with your fellow road goers. It’s only fair after crusing them in the sprint finish. And remember, if you’re going to get some ride donuts you are going to want to post about 10-15 photos because who knows when Aru will be looking at the internet next.
Product - People may be instagramming the shit out of their donuts this Friday, but there are also those who carry the torch full time. And even further, there are folks within the cycling industry that have hung their cycling caps on the donut as a means of expression - people like Brett Cleaver with his infamous kits and DK' Donuts bidons. The fine folks at MashSF make a topcap that looks like a donut. And this is not even mentioning the countless cycling caps that have been produced on the subject. Outside the industry like our favorite Valley Cruise Press and their Gangster Doodles pin setup. The list goes on and on, twisting and turning on itself like a flakey soft cruller.
But the real question here is what makes the donut so popular? Is it when you eat it, or with whom? Is it your preference before or after a ride? Or is the donut just one of these things that we have come to accept that we just like so much that it has permeated our everyday lexicon in what it means to just be a snack? (Side note: are there people out there that DO NOT like donuts?) In any case, this tasty treat is here and it could be said, is here to stay so, on this glorious National Holiday, have one on us...or better yet, bring us a couple we'll be sitting at the shop all day dreaming about them.
WE WANT TO SEE YOUR SNACKS!
Since it is National Donut Day, we want to see your snacks as you're out riding. We've gone so far as to talk amongst ourselves and throw down the Snacks Gauntlet, so to speak. Whomever posts the best instagram photo with the hashtag #SnacksAttack today - and we'll even go so far as to say - through the weekend - will be entered to win a Snacks Attack Prize Pack. It could include some snacks - but more than likely it will also include some other things that we have been working on. And we'll be fair about it too - Monday morning we will post up our four finalists and you, dear readers, can go and vote. Alls fair in love and snacks.
So, get chompin and remember — we're not saying substitute these snacks for your everyday healthy diet and exercise — we're just saying we like a snack now and again.