Photography Courtesy of Emily Maye
Question: "What's black and white and red all over?"
Answer: "A Jacuzzi Boy running Hood to Coast?"
We made some special socks for our, nay everyones, favorite running squad - Jacuzzi Boys Athletic Club. They were about to tackle Hood to Coast when they came to us and said "what can you do to make our race a little better, a little more special?" We came back with "probably not much, that shit sounds hard" and then they said "come on guys, you can do this."
Well, we did it. Now an official Jacuzzi Boys Running Sock exists. It has a few bubbles on it. They could be the bubbles of a popped champagne bottles, they could be the light airy feeling of sitting in a jacuzzi, that part is up to you. All we know right this moment is that they are fine looking and fast looking on the feet of our boys. And girls. And if that wasn't enough — and it never is for their fearless leader and keeper of that good hair, Scott — we also pulled together a nice little JBAC Croakie to keep their eyewear in place and at the ready.
For the rest of their kit, Tracksmith came through with their Van Courtlandt short and Singlet. Plus, they stepped it up to take it one step further by putting the call out to their photographer on the move - Emily Maye - to help document the whole ordeal. And an ordeal it was. They also brought along our neighbor David Evans to help set the stage with audio and the result, well, we'll let you see that for yourself. Check out the link below to see what could be a new take on the magazine format. (PleasekeepprintingMetertoopleasekeepprintingMetertoo!) Personally, our favorite moment is when John, their resident lawyer uses the word "litigious." You can't make this shit up!
Hood to Coast // A Tracksmith x Jacuzzi Boys x Meter Story