photo by @liamgriffin
Another Air Max day, the best sneaker holiday of the year, came and went. There were Nike sponsored parties being thrown all over the world and it seemed that every retailer and their brother were involved in raising the stoke on our favorite shoe. Size? the London brand even somehow garnered an Air Max Day helicopter to quite literally take to the air. What a crazy way to stoke out your employees and get some crazy photos of Air Max in flight. (Side Note: How come no one had cool socks?) Our ask was a little more specific in that as we wanted to see our favorite trainer paired with some of our own foot offerings. And it is safe to say that we weren't disappointed.
Trying to kick things off in style we went with a little LAXV2 Sock combo we like to call Infra-Ready Or Not! Actually, no one says that, but it was fun to dust off some of the classic infrared colors and pair them up with something that had not been considered before. Plus, it actually started the thinking that it was possible to wear a different pair of my own max's each day of the week leading up to the day (and still have a few left over.) Even though Liam Griffin (above) came through with the most spot on variation on the LAX theme. Seriously! It's like we planned it!
Each subsequent day the trick was to not only find an interesting combo to enhance the interwebs with, but to also just spice up my own life. That might sound a little weird, but it is funny how easy it is to keep wearing the same thing, day in and day out. So, this was a nice reminder to keep it fresh throughout the week. It was made a little easier knowing that I had someone else that was being equally entertained by the process.
If you pay attention to the pages here, you may have seen Mike Heenan one or two times before. Sure, we go way back. Or at least far enough back to say "we go back" with some conviction. He was Julie's mechanic when she was on the Rapha-Focus team, but before that he was an avid supporter of all things cool in the midwest cross scene. As it turned out, we found out early on that we share an appreciation for the Air Max shoe. It was something that I distinctly remember being impressed about when he was on the RF CX program, because he would wrench all day — in the shit — mucking around in big waterproof boots (or waterproof ACG boots at times- Arktos!) but as soon as the day was over and we were off to dinner he was in a fresh pair of sneakers. They weren't always Air Max, but they were always fresh!
Well, I knew that Mike would take the bait with the week of Air Max x The Athletic combinations because he's also been a pretty avid supporter of what we are doing here. Hot damn! Thanks for that. And when I say he went into the archives for this, we mean, he dug deep. There was some premium tape, infrared galore and of course last year's 3.26 set that sort of blows my mind every time.
And while Mike certainly held it down, he was not the only one to come with some fresh kicks when Air Max Day had their big, well, day. It blew my mind to see what people had put together to celebrate a shoe! Sure, it could be argued that it was the shoe that (re) started a running craze for a new set of runners. Or changed the shoe game for good with their see through air pockets. Whatever the case, Tinker Hatfield was ON to something and it is cool to see the number of not only different shoes that it has evolved from (and back to) but the following that it has garnered.
Here are a few of our favorites from the day: There were some definite favorites, and I know that there is one in here that isn't an air max, but I liked the photo so much that I included it. Things that made me happy about these photos were, in no particular order: Special editions, premium tapes, color matching, Tavas, NYC Pack, PDX socks jumping in the air (max), and that we got @theKidKaiser into it.
A serious thank you to everyone that had some fun participating in this. You guys got swag all around. It warms my heart to know that you all us nerds can (virtually) hold hands at least once a year. Up next - The PDX Sock Day - 10.1.2015 - should be good.